Selling color to people; a book on how to sell color in commercial products and advertising to the American public, based on practical methods of consumer research, styling, merchandising, promotion and public relations [by] Faber Birren.
- Creator:
- Birren, Faber, 1900-1988
- Published/Created:
- New York
University Books
copyright 1956 - Physical Description:
- 219 p. illus. 26 cm.
- Topics:
- Color in advertising
Color--Psychological aspects - Topics:
- Psychology of Color (I)
- Genre:
- Book
- Format:
- Text
- Content Type:
- Books, Journals & Pamphlets
- Rights:
- Access to this image is restricted to the Yale community.
The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement - Access Restrictions:
- Yale Community Only
- Call Number:
- HF5839 B57 (LC)
- Orbis Record:
- 367660
- Yale Collection:
- Haas Arts Library
- Digital Collection:
- Faber Birren Collection of Books on Color
- oid pointer:
- 10605846
- OID:
- 10643539
- PID:
- digcoll:2784686
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